How to Find the Best SEO Company
You need SEO in order to make sure that your business gets the proper visibility in search engines, especially when you’re starting up and your website isn’t very popular yet. But how do you find the best SEO company to help you with this? Follow these steps to learn how to find the best SEO company for your business.
Ask Questions – The Essential Questions
You don’t need to be an expert in search engine optimization (SEO) to find an SEO company. It is important, however, that you ask certain questions before agreeing to work with any firm. Your initial conversations will give you a good idea of whether a company is right for your business. Keep in mind that these are not exhaustive questions; they are intended as a guide when first contacting firms. Ask
Define your expectations
When selecting an SEO company, it’s important to define your expectations up front. Every business is different, which means every business needs a unique approach. That said, there are several key factors any legitimate company should be able to address in order to get you where you want to go. Once you’ve identified these essential items—and carefully reviewed each prospective company’s ability to do so—you can compare services and prices side-by-side with confidence.
What are the most important criteria?
The first thing you should do when shopping for an SEO company is make a list of criteria you’ll use to determine which firm is best for your business. Examples include type of services offered, quality of past work, experience with specific platforms and much more. Next, make sure your list isn’t too long: usually five or fewer bullet points will suffice. Once you’ve done that, it’s time to find some potential candidates!
Look at reviews on independent platforms
To find a good SEO company, start by looking at reviews on independent platforms. Sites like Yelp, Angie’s List and Thumbtack each host thousands of business-review threads that can help you identify top local SEO agencies.
Do they have a credible portfolio?
It’s important to see if they have a credible portfolio of previous clients, which will give you an idea of what kind of results you can expect from them. Some companies don’t mind sharing their work with potential customers and allowing them to reach out directly for referrals, while others prefer to keep their client list as private as possible.
Read online testimonials?
Ask around. Get recommendations from friends, colleagues and family members who have used an SEO company in the past. Make sure you ask how satisfied they were with their results, how much they paid, how easy it was to get in touch with customer service and what their overall experience was like.
Their track record & case studies?
When looking for an online marketing partner, it’s important to understand how they’ve helped other clients. Sites like Clutch and Capterra can help you search by category or location, but take these results with a grain of salt. Always call and speak with references. Here are some useful questions: What was your business at that time? How were you trying to achieve your goals? What goals did we achieve for you? Was our work satisfactory? If not, what went wrong?
Check their websites carefully
So how do you go about finding a reputable company for your website’s SEO? You can’t just choose anyone. Start by looking at their websites carefully; if it doesn’t look good or is badly made, then they probably aren’t much better than your average Joe when it comes to making websites that are optimized for Google searches.
Ask about past results. Beware of claims that are too good to be true.
Make sure that your chosen SEO company has plenty of experience with other companies similar to yours. There’s no one best way to do SEO—different strategies work for different types of sites. Before hiring a firm, find out about its approach, and make sure it makes sense for your site and your goals. After all, there’s no point in paying someone thousands of dollars if they can’t improve your site or get you ranked higher.
Monitor results as you go along. A great relationship with your provider allows this.
In an ideal world, you’ll find a great SEO company that also offers top-notch customer service. This is not essential, but it’s certainly a big plus—you want someone on your side who will be responsive to your needs and able to guide you as you monitor results. Trust is extremely important in a business relationship, especially when money is involved. When hiring an SEO provider, do plenty of research and look for companies with established reputations.